Herb Alpert, Executive Vice President, Vice Chairman 
        Sheryl Lorence

Jerry Moss, President, Chairman 
        David Dashev 
        Lance Freed, executive assistant 
        Mike Gormley, assistant to the chairman 
        Andy Meyer, Assistant to the Chairman, VP Special Projects 
        Paulette Rapp 
        Diane Reti

Gil Friesen, GM, VP, President, director of administration and creative services, senior VP 
        Jeff Ayeroff, Special Assistant

Al Cafaro, Senior VP/GM, President, Chairman/CEO

Jolene Burton, VP Financial Affairs

Bob Fead, Senior VP of A&M, director of distribution (sales, promo, ads, special projects)

Harold Childs, VP Promotion

David Kershenbaum, VP Artists & Repertoire

Tommy LiPuma, VP/Creative Director of Horizon Records

Chuck Casell, Director of Consumer Communications, Director of Advertising Communication/Editorial Director

Mike Gormley, VP Communication

MISSION & FUNCTIONS

Write and direct advertising content
Centralized A&M’s writing assignments
Responsible for artist interviews, biographies, Bullets, Off the Record

Jon Echevarrieta, Director of Advertising and Merchandising Art

Barry Grieff, Merchandising Director

Kiki LaPorta, national advertising manager, Advertising Director

Joan Marker, Director of Advertising and Merchandising Art

Bob Reitman, Director of Advertising and Merchandising, VP Advertising & Marketing

Ed Rosenblatt, Director of Merchandising and Advertising

Janice Whiffen, National Advertising Manager

MISSION & FUNCTIONS

Plan, develop and execute advertising and merchandising programs with Creative Services and Graphics
Find effective ways to motivate consumers to buy A&M products
Knowing who the audience will be for a specific album
Direct mail, decals, coupons, postcards to request catalogs, catalog flyers
Manage the advertising agency, administer all distributor ads for radio, TV and print 
Coordinate tour support ads with regional merchandising directors 
Work with artists and manager to prepare and implement d campaigns for new releases 
Work With Creative Services on tone, thrust and style that distinguishes A&M’s approach

David Anderle, Director

Olivia Arias

Martin Kirkup, Director NY, VP Artist Development

Pat Luce, Director Artist Development NY

Wally Amos

MISSION & FUNCTIONS

Coordinate long-term planning for artists; shape, develop and give direction to their careers
Assist in determining album concepts
Develop budgets for advances, tours, hotel and travel, equipment purchases
Introduces artist to other A&M staff

Bob Garcia, Director

MISSION & FUNCTIONS

Oversee recording schedules, product releases, tour itineraries, coordinating travel schedules with field staff; album summaries previewing new releases
Translate artists needs to A&M and A&M’s needs to the artists

David Anderle, Director of Talent Development

John Anthony, East Coast Director of A&R

Gloria Calbreath, A&R administration manager

John Carter, Director A&R

Jools Clarke, West Coast A&R Representative, International Projects Coordinator

Kip Cohen, Director, VP A&R

Hernando Courtright, East Coast A&R Representative

Jack Daugherty

Debbie Frankson, Secretary and Assistant to associate director of A&R/New Talent Coordinator

Jordan Harris, Director of A&R

Cherie Hunt, Secretary and assistant to Director of A&R

Chuck Kaye, Director

David Kershenbaum, VP of A&R

Barry Korkin, Associate Director of A&R West Coast

Michael Leon, VP East Coast Operations

Tommy LiPuma first A&R employee

Larry Marks

Jody Orberg, secretary and assistant to VP of A&R

Steve Rowland, A&R Projects Coordinator

Bob Shulman, West Coast A&R Representative

Mark Spector, Director A&R West Coast

Billy Spencer

Allan Stanton

Chad Stuart

George Tobin

Margo Williams, secretary and assistant to VP East Coast Operations/New Talent Coordinator

MISSION & FUNCTIONS

Search for new talent in clubs and review demos 
Sign and guide talent; select material and producers; assure the quality and commerciality of recordings 
Develop existing artist roster to achieve next level(s) in their careers 
Liaison with artists, managers, producers, studio. Select producer or material 
Coordinate and schedule release of singles with sales, promotion, production

Clare Baren, Director

MISSION & FUNCTIONS

Produce, direct radio and TV commercials, promotional films and videos, presentations

Boo Frazier East and Director

Brenda Johnson West

Derry Johnson, national director of black music marketing

John McClain, Senior VP A&R of Urban

Dave Rosas, Senior VP Urban Promotion

Veta Victorian, South

Robert York, Midwest

Milt Olin, Director Business Affairs

Chuck Castle

Ken Powell, Director Business Affairs, VP Business Affairs

Abe Somer, corporate attorney (contracts, licensing), general counsel

MISSION & FUNCTIONS

Liaison between Herb, Jerry and Kip and the artist’s lawyers and managers to negotiate agreements

Lenny Bronstein

David Fitch

Lance Freed, Director College Promotion

Bob Frymire, regional college rep, Director College Promotion (National College Director)

Bob Garcia, initiated college rep program and its artist relations function<

Andy Meyer Pennsylvania rep, Director College Promotion

Ross Ojeda

Doreen Ringer

Rob Wunderlich, Director College Promotion 

MISSION & FUNCTIONS

College started in Ad/Merch and was shifted to promotion department.

Develop, design, implement all advertising campaigns directed toward the college market, both new releases and artist concerts on or near campus; place ads in college newspapers and on their radio stations. Represent A&M at college conventions and help break new artists in the college market. Public relations, advertising, merchandising, tour support, artist development, posters, displays
Offices in Balt/DC, Boston, NY/NJ, Upstate NY, Ohio, Michigan, Wisconsin, western states, Illinois, the Carolinas, Pennsylvania, southern states, San Francisco, Portland, OR

Started with 8 reps, expanded to 30. It was a “farm league for the promotion department”

Jeff Ayeroff, product coordinator, Director, VP Creative Services

Jamie Cohen, product coordinator

Jeff Gold, VP Marketing and Creative Services

Jordan Harris, product coordinator, Senior Product Manager

Martin Kirkup, Directive Creative Services NY

Dorene Lauer, prduct manager

Bud Scoppa, product manager/special projects

MISSION & FUNCTIONS

What the artist is, what the market is, how to advertise and sell our product”--album covers, advertising, merchandising (toys, posters, stickers, buttons….)
Once an artist is signed, a product manager is assigned to be the liaison between the artist and A&M
Chief liaison working with artists and their managers 
Represent A&M to artists and managers and represent them to A&M< 
Maintain A&M’s image as highly personable

Steve Bartels, Director

Manny Lehman, Director

Jolene Burton, operations manager (pressing, billing, printing, supplies, accounting), Controller, VP Financial Affairs

Michael Parkson, VP finance

GRAPHICS DEPARTMENT

Graphics in the record industry was always evolving. It moved from black and white to color, from paper album sleeves to print board, from completely in-house design to include use of freelance contractors; hand-drawn to computer aided design…and perhaps most importantly from the sales department controlling the graphics to the art directors. Even the days of having the artist’s name be prominent gave way. Gone are the days when the art director assigned a designer without knowing the artists, the music, or even their ideas about their image and what they wanted on their album cover.

Art directors and designers met with artists, managers, photographers and others who had a controlling interest in what the cover should be. The art directors entered meetings with ideas and also a willingness to listen and craft an idea that everyone could live with, if not love.

What remained the same was the identity on the cover. A&M had its own styles over the years but if you look at something as basic as the black and white publicity photos—just a photo with the artist name at the bottom—you can spot the A&M photo from any other record company. This was the realm of the art director: create a cohesiveness while maintaining the individuality of each artist and project.

The art department was always a small in-house staff supplemented by a network of freelance specialists to support the art director’s vision of the final product. Freelancers included stylists, photographers, photo retouchers, painters, airbrush illustrators, typographers, printmakers, silk screeners, ProPress film separators, model makers and more. Finally there was the direction and coordination with the printing houses to make sure the kind of ink, color, registration are correct or the die cut and lamination are as desired.

The graphics department appeared to be a relaxed, creative place but it had the pressure of being the last department to work on a recording before it went into production. Deadlines ruled the day making it creativity on demand. It was not simply the album cover, there were gatefold covers, special liners, posters, advertising, film techniques, merchandise and other associated pieces that need to be designed and created to support promotion and sales. The department worked closely with creative services, sales and marketing departments.

A&M RECORDS ART DIRECTORS

Complete credits by person for every album they worked are on the site. Click CREDITS in the menu.

PETER WHORF (1962 -1967)

August 11, 1931 – November 11, 1995

Nominated for six Grammy Awards in the Best Album Cover category including three for A&M, the photography on the Sandpipers Guantanamera album and Herb Alpert’s What Now My Love and Whipped Cream & Other Delights albums.

Whorf’s photography and design for the Whipped Cream album is both his and A&M’s most famous album cover. For Whorf, the design has been outright copied and riffed on since 1965.

TOM WILKES (1967 – 1970)

July 30, 1939 – June 28, 2009

Best Recording Package for Tommy by the London Symphony Orchestra

ROLAND YOUNG (1970 – 1979)

To understate the man, Roland Young was blessed with both a very quick mind and a quick wit. His gift was pinpointing for you exactly what he wanted you to see and think about.

A&M hired Roland in January 1971 as its director of advertising art and record album design. A&M lured him away from Capitol Record were he was the album cover design head. At A&M, Roland was credited with over 550 projects as the art director (500 projects), designer, creative advisor, illustrator and photographer.

To Roland Young everything is connected. It is up to the designer to create connections to make something new and different, to see what things can be. If an image communicates the message, words are not necessary. All of the elements should add to the communication, those that don’t are decoration.

Roland’s influence extended to being a professor at the Art Center. Among the teaching moments in his class (from the video Roland Young Is God):

     “How do you communicate ice cream? It has all kinds of shit to communicate.”
     “Real seeing is forgetting the name of the object that you’re looking at.”
     “What does that even mean?”
     “When you’re a designer you take in everything. Everything become a part of it.”
     “Go after it like a designer goes after it.”
     “What do you have to say about [the subject]?”

Roland was elected to NARAS Chapter Board

CHUCK BEESON

A Beeson album cover tells a story; its elements are tributes to what the artist or the music on the album means.

Always a unique design problem to solve and new techniques to create.

Hired by Tom Wilkes in 1967 to create advertising, posters, film techniques, retail displays…in total 435 projects with more than 10,000 individual pieces.

The refrigerator in the graphics department’s kitchen area stored Kodak film for photo sessions…and was the justification given to accounting for the need to have it. As Chuck put it, “We were creative people.”

Concepts, Titles, Photographs, Typography, Techniques and Compositions….Attracting and Creating Impact At Retail

Beeson holds the distinction of being the art director and/or designer on all of Carole King’s Ode albums (1971-1976). Lou Adler requested him on all of the Ode albums. Among his other most famous covers were: 
     Styx albums (1975-1983, Equinox through Caught In the Act),
     The Police badge singles and wallets, 
     Frampton Comes Alive! picture disc,
      Squeeze’s “6 Songs Crammed Into a 10” Record” die cut (The cover was actually a 12” cover that was literally squeezed by hands to Beeson’s measurements then photographed by Mark Hanauer and completed with a photo of the group and some silk screened elements.),
     The Backlot Greatest Hits series….How do you create a special series? What do you name it? How do you create continuity in the visuals? How do you keep the scale, so the appearance of the covers always have the same elements that relate?

Masters of their techniques, always ready to work and follow the concept—Beeson on successful freelancers

JERI HEIDEN (April 1995 – January 1999)

In April 1995, Heiden was hired as the senior vice president of creative services. She had been Warner Brothers vice president of creative services and chief art director.

A&M GRAPHICS DEPARTMENT EMPLOYEES

Jackie Ingle—secretary Photo Dept & Graphics 1967-1993 
Lynn Robb

PHOTOGRAPHY

Mark Hanauer, photographer

Jim McCrary, chief photographer

Guy Webster

Sharon Kleinbeck

Dave Hubert, VP International

Karen Lipold, merchandising manager

Jack Losmann, International Operations Manager, International Marketing Director, managing director

Susan Woodnick international promotion director

MISSION & FUNCTIONS

Established wholly-owned subsidiaries in Canada and England plus 46 affiliates worldwide
Artist tour planning, including international tours and television performances
Public relations
Contract negotiation
Promotion and release of A&M product globally including promotional materials 
Work directly with affiliated companies in 46 countries

Bob Housman

MISSION & FUNCTIONS

Systems
Programming
Demographics, sales information

Marv Dorfman, Director

Bernie Grossman, Director

MISSION & FUNCTIONS

Deal with distributors and major national accounts; have the product out and as visible as possible
A&M’s corporate advertising campaigns run in conjunction with retail outlets in print, radio, TV
Oversees in-store promotions, displays

Dave Alpert, Director of Studio Management, Planning and Construction, VP Operations

Johnny Ozuna, Security

MISSION & FUNCTIONS

Construction
Maintenance
Telephones
Security
Shipping

Louise Barnum, secretary, production assistant, production manager, manager of record production, Director

Joan Dlugathc, promotion coordinator

Janice Imberton, manager jacket production

Dorene Lauer, product manager

Chuck Wardman first Production Director

MISSION & FUNCTIONS

Takes the mastertape through to final product
Coordinates with Creative Services, Graphics, Sales, Promotion, product managers, pressing plants
Tracks inventory and ships new products to radio stations

Marko Babineau

Jesse Barnett, National Promotion Coordinator

Jan Basham

Chuck Bliziotis local promo Boston

Joan Blugatch

Mike Bone

JB Brenner, promo DC, National AOR Promo Director LA

Kiki Bridges

Lenny Bronstein, college promotion, NY promo, West Coast regional special projects promotion, album promotion coordinator, National FM Promo Coordinator

Jheryl Busby

Al Cafaro, National AOR Promo Director NY

Rich Callaway California Black

Harold Childs, Album field coordinator, Director NY Office, National Promotion Director, VP Promotion, Senior VP Promotion

Ernie Campagna, first local promotion man, first regional promotion persona, VP of A&M New England

Ed Climie local promo Dallas

Paul Crowley local promo Charlotte

Sue DeBenedette local promo NY

Eddie DeJoy

Jeff Dean

Iris Dillon local promo San Francisco

Jerry Doughman local promo Seattle

Steve Dunn midwest region promotion director

Lee Durham local promo ATL

DJ Ennis local promo DC

David Ezzell, National Promotion Director

Ron Farber northeast region promotion director

Gwen Frank

Boo Frazier R&B>

John Ferrer

David Fitch local promo rep, regional rep, SE regional

Keith Frey ATL Black

Bob Frymire, regional promo rep AZ

Rich Galliani local promo San Francisco

Jesus Garber, Dir. Black Music Marketing/Promo

Denise George, Detroit

Don Graham, National Promotion Director

Larry Green, Asst. National Promotion Director, western region promotion director

Ross Grierson local promo Cincinnati, Chicago

Bernie Grossman, promotion New England

Guy Haines, Northern California promotion

Kevin Harewood college rep

Hector

Brenda Johnson R&B

Derry Johnson first black promotion manager

Step Johnson, VP Promotion Black

Woody Johnson black DC

Jon Konjoyan, National Singles Director

Bob Knight

Barry Korkin, promotion Boston

Craig Lambert, National AOR Promo Director Chicago

Michael Leon NY radio promotion manager

Mike Leventon

Jerry Love

Al Marks local promo DC, ATL

Patti Martin local promo Houston

Mark Mazzetti local promo Philadelphia

Dick Merkle local promo Denver

June Mhoon Chicago black

Charlie Minor, Atlanta local promotion, Southern regional manager, national singles promotion director, Senior VP Promotion LA

Al Moinet, promotion Atlanta/NOLA, Southern Regional Promotion, National Promotion Director, VP Promotion

Peter Mollica, NY regional prmo rep, Assistant Director National Promotion

Melanie Moore

Peter Napoliello, Senior VP Promotion

Ross Ojeda Phoenix and Seattle local promotion

Richard Pachter Buffalo and Miami promo

Steve Pachter college rep, St. Louis promo rep

Johnny Powell promotion and marketing DC

Phil Quartararo, local promo DC

Aileen Randolph

Madeline Randolph

Michael Redwine Dallas black

Steve Resnick, National Promotion Director

Mike Rittberg

Cheryl Roach

Susan Ross

Steve Rubin

Bob Scharbert

Johnny Schuler

Wayne Schuler

Jeffrey Schulman

Donnie Sellers Philadelphia Black

Jerry Sharell, National Promotion Director

Gail Davis Silberman

Ray Smith, National Director Dance Music

David Steffen local promo rep

Greg Steffen

Rick Stone, NY radio promotion manager, VP Promotion NY, national promotion director

Kelly Summers local promo LA

Gary Tanner

Bob Tarantino locoal promo Chicago

Alvin Thomas R&B

Mark Tindle

Don Tolle southern region promotion director

Rich Totoian, Director of Album Promotion, National FM Promo Director

Van Arsdale

Mark Williams

Eva Woods local promo DC

Jordan Zucker local promo Miami

Monique
Jean and Jan
Larry and HarrietbrCathy Al Moinet’s assistant

MISSION & FUNCTIONS

Contact radio stations and get radio to play product; maintain mailing lists for radio 
Develop special promotion contests, give aways 
Liaison with the chart department of the music trades and supply them with sales figures, station ads, breakouts
Special artist events
Break singles and new acts
Take local excitement for an artist or record and make it go national
Internship program

Susan Brainin, national tour press coordinator

Cathy Brown

Lee Cadorette, Director West Coast Publicity

Janice Circone

Bernard Comas, national publicity coordinator for special projects

Paul Cooper

Barbara Fisher, associate tour press publicity

Bob Garcia, bio writer, publicity director

Peggy King, associate West Coast Publicity

Martin Kirkup, Director East Coast Publicity

Dorene Lauer, Director West Coast Publicity

Mike Ledgerwood, Director East Coast Publicity, Publicity Director London

Alan Levy, Publicity Manager, national manager

Jason McCloskey, director international publicity promotion

Didi McNeil

Andy Meyer, Director Public Relations

Risa Potter assistant to the director

Kathy Schenker, VP Publicity

Harriet Schwarts, publicity director NY

Bud Scoppa, staff writer, Product Manager/Special Projects

Derek Taylor, Artist/PR writer

Tom Vicker, Publicity Director

MISSION & FUNCTIONS

Build relationships with media (consumer and trade newspapers and magazines) and get coverage
General public relations
Bullets
Liner notes, ads, sticker copy, assist with album packaging

Marv Bornstein, Director

MISSION & FUNCTIONS

Ensure product faithfully reproduces the master tape

Louise Barnum, administrative assistant

Ernie Campagna, first national singles sales manager, National Director of Sales, VP Sales

Marv Dofrman, regional sales, National Sales Manager

Robert Elliot first director sales research and communication

Bob Fead, National Sales Manager, VP Sales and Distribution, Senior VP Sales and Distribution

Jill Glass, VP Marketing

Bernie Grossman promotion, western regional marketing director, national singles sales manager

Arnie Orleans, National Sales Manager for Records

Bob Knight, Director of Special Marketing Projects

Jayne Neches Simon west coast regional marketing director

John Powell, national manager of retail promotion

David Steffen, Midwest sales rep, national director Singles Sales, albums, tapes and regional staff

Rick Stone ocal marketing coordinator

Z Zimmerman special projects coordiator

Iggy Pop with A&M Records' US Sales Department

MISSIONS & FUNCTIONS

Marketing albums in the U.S.to stores via distributors—making music accessible
Marketing singles by working with distributors and regional promotion and sales staff
Develop new and innovative ways of marketing records; special campaigns and contests; coverage of tour campaigns; mail order campaigns; promotions

David Anderle, Director

Lenny Bronstein, west coast regional projects rep

Bob Brownstein, special projects coordinator

Al Edmondson, Jr. Director of Special Projects, R&B

MISSION & FUNCTIONS

Communicate with disc jockeys, program and music directors

Bob Elliott, Director

Ed Rosenblatt, administrative assistant

MISSION & FUNCTIONS

Production, sales and distribution of tapes in the U.S.

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Andrea Acardo, Joe Jackson, Michelle Marx 

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Betty Fuji, Jordan Harris, Dave Alpert 

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Jeff Ayeroff and Jesus Garber

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Marv Bornstein, Bob Garcia, Mark Chapman 

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Harold Childs, Al Cafaro, Michael Leon 

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Ron Farber, Rich Totoian, Ernie Campagna 

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Marv Bornstein, Bob Garcia, Mark Chapman 

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Harold Childs, Al Cafaro, Michael Leon 

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Mitch Delevie and Jamie Cohen 

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Marv Dorfman and Sherry Jones Levy 

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Bob Frymire, Ed Eckstine 

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Ron Farber, Rich Totoian, Ernie Campagna 

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David Steffen, David Fitch, Alan Oken, Tim Curry, The Police 

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Bob Frymire and The Police 

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Betty Fuji, Jordan Harris, Dave Alpert 

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Jesus Garber, Iris Perkins, Barry White and guests 

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Jeff Ayeroff and Jesus Garber

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Marv Bornstein, Bob Garcia, Mark Chapman 

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Rob Gold and Herb Alpert 

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Mike Gormley and Stewart Copeland 

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Betty Fuji, Jordan Harris, Dave Alpert 

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Peggy King, Bud Scoppa, Bob Frymire 

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Jon Konjoyan, Paul Grein and Paul Williams 

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Linda Lamon with Bodhi and Galen 

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Mike Ledgerwood, Sherry Levy, Dee Jamieson, Rich Aarons 

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Harold Childs, Al Cafaro, Michael Leon 

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photo by Paddy Reynolds 

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David Steffen, David Fitch, Alan Oken, Tim Curry, The Police 

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Jesus Garber, Iris Perkins, Barry White and guests 

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Peggy King, Bud Scoppa, Bob Frymire 

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Johnny Shuler and Herb Alpert 

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Jayne Neches Simon, Kate Tews 

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David Steffen, David Fitch, Alan Oken, Tim Curry, The Police 

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Babs Stock and Tim Curry 

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Jayne Neches Simon, Kate Tews, Geoffrey Weiss 

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Greg Torrington and Joe Jackson 

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Rich Totoian and Lani Hall Alpert

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Kathy Turner and Tommy Shaw

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Mike Ledgerwood, Sherry Levy, Dee Jamieson, Rich Aarons 

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Tina Amico and Rich Totoian 

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JB Brenner, Sherry Levy 

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Doreen Courtright, Hernando Courtright, Kathy Turner 

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Doreen and Hernando Courtright 

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Marv Dorfman, Sherry Jones Levy 

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Boo Frazier and Rich Totoian 

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Mike Ledgerwood, Sherry Levy, Dee Jamieson, Rich Aarons 

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Patrick and Sherry Levy, Joanna Scaltro 

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Rick Stone, Mike Gormley, Bob Frymire 

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Tina Amico and Rich Totoian 

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Kathy Turner and Rich Totoian 

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Margo Williams, Sherry and Patrick Levy