Shari Lewis

In 1992 Lamb Chop's Play Along became a television series on PBS.

By February 1993, there were four videos in the Lamb Chop's Play Along series that were certified gold. In the spring of 1993 they were going to be sent to about 650 stores. Promotion for the fall of 1993 would take the videos to an additional 2,000-3,000 supermarkets in the U.S. and Canada. The promotion included two books written by Shari Lewis and puppets of Lamb Chop, Charlie Horse and Hush Puppy that were in specially designed store displays. The videos were also sold below the retail price at $8.99 instead of $9.95. A&M Records monitored this promotion by Lewis' marketing services company and felt that it had the potential to create customer awareness that would last after the promotion and work to the advantage of all retailers carrying the videos.