A&M RECORDS EUROPE HISTORY

1960s

1965       1966       1967       1968       1969      

1962

A&M Records was established in the United States in 1962. Its first recordings were licensed individually in Europe.

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1965

A&M recordings had foreign license representation by Decca in Scandinavia, Holland, Germany and Belgium; Pye in the United Kingdom; Pathe Marconi in France, and Compagnia Generale del Disco (CGD) in Italy.

One of the early successful singles was Lucille Starr's "The French Song" which sold 150,000 copies in Holland.

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1966

Fonier in Belgium released a promotional record by Herb Alpert and the Tijuana Brass to support their tour.

Hispavox used A&M's own label on recordings in Spain.

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1967

Pathe Marconi released a promotional album pressed on yellow vinyl that featured the Tijuana Brass, Baja Marimba Band, Sergio Mendes & Brasil '66, Claudine Longet and the Sandpipers. The company also released extended play recordings by the Baja Marimba Band and Claudine Longet.

In August A&M reached a distribution agreement with Deutsche Grammaphon for Germany, Austria, Switzerland, Scandinavia and Benelux. Albums and singles were released with the A&M Records logo.

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1968

In February, A&M renewed its distribution agreement with Hispavox in Spain. In Finland, Finlevy distributed A&M Records. Among the first albums it promoted was A Taste of A&M Records.

A&M Records' first staff presence in Europe came soon after the establishment of A&M Records, Ltd. in London. Larry Yaskiel was named the European director and began work on September 1 in London. Yaskiel and eight staff coordinated record promotions with Pye Records (England), Deutsche Grammophon (Germany, Austria, Switzerland, France, Belgium, Holland and Luxembourg), CGD (Italy), and Hispavox (Spain). The staff would also assign new songwriters to Almo Music, Irving Music or Rondor Music and provide media promotions and coordinate personal appearances by artists.

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1969

In July, Larry Yaskiel was appointed as the first European director of A&M Records.

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A&M RECORDS EUROPE HISTORY 1970s

1971       1972       1973       1974       1975       1976       1977       1978       1979      

1970

Effective August 1, Ariola-Eurodisc GMBH of Munich, Germany, began representing A&M Records in Germany, Switzerland and Austria. Ariola-Eurodisc-Benelux N.V. acquired the rights for the Benelux territories. Deutsche Grammophon had been the representative in Benelux and continued to service Germany, Austria, Switzerland, France, Belgium, Holland, Luxembourg, Scandinavia, Singapore and Hong Kong. RCA distributed A&M Records in France.

As of September 1, European director Larry Yaskiel and eight staff for A&M Europe were based in A&M's London office. Yaskiel also had responsibility for assigning publishing to Almo, Irving or Rondor Music. The staff coordinated with its distributors, and Hispavox (Spain). Representation in Italy shifted from Compagnia Generale del Disco (CGD) to Dischi Ricordi,

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1971

On October 1, Dishi Recordi began distributing A&M in Italy. The first albums under the deal were by Quincy Jones, Carpenters, Sergio Mendes & Brasil '66, Humble Pie and Joe Cocker's Mad Dogs and Englishmen. Karrussell was the distributor in Sweden.

Michel DeMay was named European Coordinator responsible for the coordination of product release and promotion with European affiliates. Before this appointment, DeMay directed international promotion for A&M in Los Angeles.

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1972

A&M named its European coordinator, Michel De May who was based in France and whose work emphasized A&M in the French market.

The licensees for tapes and discs were:
        Iron Curtain countries--Ariola
        France--RCA Italiana plus some tapes from Precision Tapes
        Germany--Ariola (duplication)
        Great Britain-- Precision Tapes (duplication and marketing)
        Holland--Ariola (imports tapes from Precision Tapes)
        Italy--Dischi Ricordi (manufacturing)
        Scandinavia--tapes imported from Precision Tapes in Britain
        Spain--Hispavox (manufacturing)

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1973

On August 1, Sonet Group began distributing A&M Records in Scandanavia.

Ricordi was the licensee distributing A&M in Italy.

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1974

By June 1, 1974, the Paris office was responsible for promotion and product coordination throughout Europe. Michel de May was named to run the Paris office responsible for promotion and all European affairs. He also oversaw servicing of records and exports through A&M Records, Ltd. The office was located at 27 Rue Cambon, Paris 1, France.

In February, Barclay became the licensee in France and Ariola-Eurodisc in German, Austria, Switzerland, Belgium, Holland, Luxembourg and Spain. Sonet Group was the distributor in Scandinavia and Ricordi in Italy. In June, Polydor replaced Symphoa as A&M's distributor in Ireland.

Inelco was the distributor in Belgium.

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1975

In Spain, Ariola-Eurodisc S.A. began distribution of A&M.

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1976

Marcus Bicknell was named European managing director to oversee all European operations. He began work effective January 1, 1977 and reported to David Hubert Vice President A&M International. Michel de May remained A&M's European coordinator in Paris with emphasis on promotion in France. 

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1977

In January Marcus Bicknell came to A&M Europe as its managing director. Michel DeMay now had special emphasis on the French market.

The A&M Records Europe office in Paris, France moved to 35 Avenue Franklin D Roosevelt, Paris 8. The office served as the European headquarters office as well as the French promotion office. Michel de May, promotions director, managed the Paris office.

In late April, A&M announced that CBS International would be its distributor throughout continental Europe. The A&M Records Europe office was to increase and supplement the distribution arrangement. Bill Stern was appointed European marketing research and public relations consultant. He told Billboard, "The degree in which A&M is known in Europe is by the promotion of its product....It's a matter of a known label establishing itself as a more international one."

Other key staff included:

     David Clapham:  financial director
     Joe Little: production coordinator
     Cathy Oudemans: promotion coordinator
     Ariane Sorps: assistant to Michel de May

The magazine Musica and Som reported that A&M Records was the number one label in album sales in Portugal.

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1978

A&M created promotion offices in Hiversum, Holland and Frankfurt, Germany. Both offices were located within the CBS offices.

Among staff changes in Europe:
Heide Bieger was the promotion coordinator in Germany;
Cathy Oudemans was appointed promotions director;
Ariane Sorpes was the radio promotion assistant in France replacing Michel de May;
Lex Coesel was the promotion coordinator in Holland;
Olivia Demachy became the press promotion assistant in France;
Christina Mastrogiovanni was production coordinator.

 

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1979

CBS became A&M Records distributor in Europe.

In August, Derek Green was promoted to a new position, director of artist development and talent acquisition in Europe. He was also made a senior vice president of A&M Records in the U.S..

Claude Pupin became the promotion director in France.

Anne Hammond became the promotion assistant for Europe.

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A&M RECORDS EUROPE HISTORY 1980s

1981       1982       1983       1984       1985       1986       1987       1989      

1980

A&M Records Europe employment ad

 

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1981

1982

A&M Europe's headquarters moved to 95 Boulevard Murat, Paris France.

A&M Europe Headquarters 95 Boulevard Murat Paris, France

 

 

A&M Records Europe Brochure
A&M Records Europe Brochure

 

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1983

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1984

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1985

Effective April 1 A&M licensing for continental Europe moved from CBS to Polydor International as Polydor outbid CBS. Polydor would manufacture, market and distribute A&M product in all European countries except Britain.

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1986

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1987

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1989

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A&M RECORDS EUROPE HISTORY 1990s

1991       1994       1995       1996       1998      

1990

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1991

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1994

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1995

 

 

 

 

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1996

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1998

 

 

 

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SOURCES:

1965: A&M to Blanket Europe. Billboard. December 18, 1965.

1967: From the Music Capitals of the World (New York). Mike Gross. Billboard, June 17, 1967.

1969: A&M Keys European Attack to Three Goals. Billboard. August 23, 1969.

1970: Ariola Pack With A&M and Ariola-Eurodisc Pact with A&M. Billboard, July 25, 1970, 60.

1976: Bicknell Names European Mgr., A&M Records. Billboard. December 25, 1976.

1977: Stern Moves to Bolster A&M European Marketing. Ed Harrison. Billboard, May 7, 1977.

1978: A&M Juggles Paris Staff to Improve Links. Cashbox. October 21, 1978.

1979: Green Promoted to Sr. VP Post at A&M Records. Cashbox, September 8, 1979.
A&M Names Green to European Post. Record World, September 8, 1979.

1982: New Headquarters for A&M Europe. Billboard. June 26, 1982.

1985: A&M Records Ends Pact with CBS Subsidiary: Polydor Will Handle European Distribution. William Knoedelseder, Jr. Los Angeles Times January 30, 1985.

Staff:
A&M Records' 10th and 15th anniversary books
Billboard magazine articles
A&M Records and Rondor Music International employees

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